PAYBACK is one of the most innovative companies in Germany. This is the result of a study conducted and now published by the business magazine "Capital" together with Statista. The largest and most popular bonus programme can score points in the "Internet, Medien und Kommunikation" category with companies such as Ebay, Immobilienscout and advertising giants like Ogilvy and Seven One Media. "Without innovation, a company stands still, a product stands still. We know from our customers and from our partner companies that PAYBACK's innovative spirit is one of the most important reasons for using PAYBACK," says PAYBACK CEO Bernhard Brugger. "We are therefore particularly pleased that this is also appreciated in the market and confirmed by the Capital study."
More than 31 million active customers in Germany reward themselves with PAYBACK points when shopping, and more than 10 million customers already use the app for this purpose. With its bundle of services, it is seen as unique, as customers can not only use it to collect points, activate coupons and pay while on the move, but the app also completely adapts its appearance and offers to all major partner companies. The app's latest service: customers can also use it to redeem their points directly on site with the app when paying.
"We want to use digital solutions to bring customers and retailers tangible added value when shopping. With the mobile services of the PAYBACK app, we are building the important bridge between offline, online and mobile," says Brugger.
In the study, more than 3,200 executives from innovative companies were surveyed online and asked to name the most innovative companies from 20 sectors. Capital and Statista evaluated a total of 473 companies in terms of products and services, processes and corporate culture.
For PAYBACK, the innovation prize is already the third award this year. In February, PAYBACK received the "German Customer Award 2020/21" from the German Association for Consumer Studies (DtGV). In this year's study of customer recommendations by BILD with ServiceValue, PAYBACK achieved the best recommendation rate in the "bonus systems" sector with the rating "Highest Recommendation". In 2019, PAYBACK was already awarded the title of "Top Innovator in Germany" in a joint study by the business magazine "brand eins" and Statista.
Translated with www.DeepL.com/Translator (free version)
PAYBACK is one of the "Top Innovators in Germany 2021"
