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At the third "German Bonus Awards", the leading German bonus program PAYBACK was voted top in four out of four categories: This means that the awards for "Best Program", "Best App", "Best Customer Service" and "Best Promotion" go to the Munich-based company in all categories.
This year, almost 116,000 participants voted in the German Bonus Awards and rated their experiences with the various bonus and customer loyalty programs.
"We are delighted with the great success of this year's Bonus Awards. The outstanding rating from users in categories as diverse as program, app and customer service is a great incentive for us to continue to expand the benefits of PAYBACK for our customers in all directions," says Sandra Prinzenberg, Vice President Multichannel Marketing.
The "German Bonus Awards" evaluate the performance of bonus and loyalty programs that inspire users and help them save money. "In Germany, the use and popularity of bonus programs are far above the European average, with PAYBACK leading the way as a multi-partner bonus program with a reach of millions and a large partner network. The results show that customers particularly appreciate and value this combination in the German market," says initiator, author and loyalty expert Ulf-Gunnar Switalski, also known as "UpgradeGuru". He has been involved with loyalty programs for 30 years and passes on his knowledge to consumers in online magazines, books and columns.