Munich – Richard Welge (47) is to become Head of Marketing Germany at PAYBACK. In this newly-created position, he will report directly to Dominik Dommick, Managing Director of Marketing and Digital. Welge is an expert in the strategic and operational expansion of highly-effective direct marketing channels, and as such will expand digitisation at PAYBACK and further optimise synchronised online, offline and mobile communication. “I am thrilled that in Richard Welge we have found a proven multichannel specialist who will continue to bolster the performance of our marketing platform,” said Dommick.
Richard Welge’s responsibilities at PAYBACK will go beyond the account statements – 62 million personalised mailshots that represent one of Germany’s highest-circulation media – to also include lifecycle management, campaign management and synchronised multichannel couponing. Richard Welge has more than 20 years experience and for 12 years occupied various management positions at comdirect bank before joining PAYBACK, most recently serving as Head of Marketing and Sales and member of the Management Board for eight years. Before moving to comdirect he accumulated several years of management experience with Cosmopolitan Cosmetics in Cologne and with Tchibo Frisch Röst Kaffee GmbH, working in Hamburg and Warsaw. Richard Welge grew up in Namibia and studied business economics in Johannesburg, South Africa, graduating with a bachelor of commerce degree.
A picture of Richard Welge is available in the <link 32 - internal-link>press section</link> at PAYBACK.net.