It will happen within the year 2015: Over 26 million PAYBACK customers will be able to collect points in more than 500 participating BURGER KING® restaurants throughout Germany. The familiar PAYBACK principle then also applies when ordering these famous, flame-grilled burgers. It's easy to collect PAYBACK points and the card is shown at German PoS more than 3 million times every day. In future, guests will be able to collect points every time they buy a BURGER KING® product, and redeem them directly during their next visit. The collected points aren't just limited to use at BURGER KING®, but can also be redeemed with a wide range of other PAYBACK partners. A unique strategic partnership
Alongside the cross-Germany expansion of the BURGER KING® delivery service that has already begun, BURGER KING® is creating yet another service advantage for its guests and fans with this strategic partnership. "In future, buying a WHOPPER® will mean our guests win more than just the great taste. For PAYBACK cardholders, there will also be offers available through offline, online and mobile channels", explains Andreas Bork, Vice President & General Manager Burger King Central Europe. "This partnership will add another building block to our mobile presence for potential and existing BURGER KING® fans. Through these means, together with the BURGER KING® app, we can keep a total of well over 10 million app users informed about news and promotions," Andreas Bork adds. "We are very much looking forward to our future collaboration. BURGER KING® is a very attractive partner for our customers: According to our survey, over 80% want a partner in the food service industry," says PAYBACK CEO Bernhard Brugger. He adds that PAYBACK will be made even more attractive because customers are now able to collect more points, even more quickly than previously, by visiting many BURGER KING® restaurants. "The strong BURGER KING® brand is a great asset to PAYBACK," says Brugger. For all BURGER KING® guests who do not yet have a PAYBACK card, there will be a new, specially designed BURGER KING® PAYBACK card available, with which they can sign in and start collecting points straight away. The start date for collecting points at BURGER KING® will also be this year. ABOUT BURGER KING WORLDWIDE, INC.
Founded in 1954, BURGER KING® (NYSE: BKW) is the second-largest fast food hamburger chain in the world. The BURGER KING® system, the original HOME OF THE WHOPPER®, operates more than 14,000 restaurants and serves over 11 million guests across 100 countries every day, worldwide. Almost 100% of BURGER KING® restaurants are managed by independent franchisees. Many are under the ownership of families who have been in business for decades. BURGER KING® is part of Restaurant Brands International Inc. (TSX, NYSE: QSR), in one of the largest quick-service restaurant businesses in the world with an estimated turnover of 23 billion US dollars and more than 18,000 restaurants in 100 countries.
More information about Burger King worldwide is available at <link www.bk.com>www.bk.com</link> or <link www.burgerking.de>www.burgerking.de</link>. Visit us at our Facebook Fanpage atwww.facebook.com/BurgerKing.Deutschland.