The PAYBACK Visa credit card has been awarded this year's "German Fairness Prize" in the "Customer Credit Cards" category. In the comprehensive evaluation of 54 studies and customer surveys, the credit card from Germany's largest and most popular bonus program received a top ranking in terms of customer orientation and customer service. "We are very pleased about the award - especially because it is based on a survey of customers. With our credit cards, we offer them tangible added value, such as the offer of free cash withdrawals worldwide and the installment facility. On top of the payment, many PAYBACK points can be collected, even outside the PAYBACK partner network," says Nadine Lesch from PAYBACK, who is responsible for the credit card division.
The study was conducted by the German Institute for Service Quality (DISQ) in cooperation with the news channel n-tv. To this end, almost 12,000 undercover text contacts and 90,000 customer opinions on 1,700 companies were evaluated.
In the consumer survey, which was designed to be representative of the population and conducted via an online panel, customer satisfaction with the companies was examined in three central service areas: value for money, reliability and transparency. Important assessment criteria of the annual study are pricing and reliability of products, compliance with agreements and goodwill in the event of complaints.
In addition, respondents were asked about the completeness and comprehensibility of product information, the transparency of contracts, and the absence of hidden costs and loss-leader offers. Respondents could only rate a maximum of one company per category with which they had been in contact or whose products they had used in the last twelve months.
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