Mexico City, Munich – Following its tremendous success in Germany, Poland and India, PAYBACK is now set to conquer Mexico. This is the first market launch since the loyalty programme – which is also one of the world’s most successful and innovative marketing platforms – became part of the American Express Group. PAYBACK has once again ensured that customers in Mexico will be able to collect points at a wide variety of attractive companies from the outset, including American Express, one of Mexico’s largest food retailers Comercial Mexicana, airline Interjet, telecommunications company Nextel, Mexico’s biggest retail chain 7-Eleven and Petro7 service stations. “In launching our brand in this young industrial nation, which is also a key economy in Latin America, we are paving the way for the expansion of our business in Latin America”, says PAYBACK founder Alexander Rittweger. For Mexican companies looking to stand out from the crowd, PAYBACK will be a valuable and efficient loyalty and marketing tool. “PAYBACK Mexico is a state-of-the-art platform that enables digital technologies, performance marketing and sophisticated CRM. We plan to expand our partner network considerably in the coming months”, says Kai Klippel, PAYBACK Managing Director for New Markets.
American Express has been an established brand on the Mexican market for 160 years.
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