What a welcome party! For over a month - from April 28 to June 1, 2025 - PAYBACK partners such as Alnatura, Aral, Baur, C&A, dm-drogerie markt, Globus and OTTO will be celebrating the new partners EDEKA and Netto Marken-Discount and warmly welcoming them to the PAYBACK family. The gift for the 34 million PAYBACK customers: With every purchase at the participating companies, they will receive a ticket with two coupons each - one from the partner where the purchase is made and one coupon from another PAYBACK partner. There are also prize codes to enter in the PAYBACK app, which customers can use to secure further offers, shopping vouchers from participating partners, points prizes and non-cash prizes such as an electric Mini from BMW.
"We want to greet EDEKA and Netto cheerfully, loudly and with a huge ‘Welcome to the PAYBACK family’ and offer all customers a whole host of benefits. We have achieved this with around 100 million tickets issued and more coupons, offers and prizes than ever before in a PAYBACK campaign. We think: In line with our motto ‘The best PAYBACK ever’, this is also the best welcome gift ever!" says Florian Wolfframm, member of the PAYBACK management team.
The “Welcome to the Family” campaign is being advertised in a “multi-channel and multi-partner” manner as a huge joint campaign: both via all channels of the PAYBACK marketing platform with a reach of 34 million customers and 15 million PAYBACK app users, as well as in the stores of the participating partners, in the partner channels and with out-of-home areas throughout Germany.
You can find a PAYBACK graphic here.