As part of its extensive digitisation activities, PAYBACK has taken another important strategic decision and made the necessary personnel change: experienced loyalty manager Michael Eichhorn is to take over as head of the Mobile & Location Based Services (LBS) department in future. The LBS department enables PAYBACK customers to receive relevant offers directly in store via mobile and location-based services, and also includes the new mobile payment function PAYBACK PAY. “Digitising the point of sale is currently one of the most important issues for us and our partners. With his many years of CRM expertise and understanding of PAYBACK partners, Michael Eichhorn is the very best person to bring together the analogue and digital commercial worlds,” said PAYBACK CEO Dominik Dommick.
“With our new PAYBACK app, which was launched very recently, we are breaking new ground in digitisation, mobilisation and multichannel marketing. This allows us to support our customers online, offline and on their mobile devices by constantly providing the best offers and services with high situational relevance. I am looking forward to tackling the new tasks and challenges in this innovative and exciting environment,” said Michael Eichhorn.
Eichhorn began his career at PAYBACK in 1999. After completing a business administration degree at Munich’s Ludwig Maximilian University, he first worked in the Marketing & Sales department. He then moved to other positions in Online and in Project and Process Management before switching to Partner Management, where he took over team responsibility for various portfolios belonging to major PAYBACK partners such as Aral. He was also responsible for the development of numerous strategic projects focusing on the expansion and internationalisation of Partner Management. Most recently, as department leader, he played a significant role in the integration and further development of the successful partnership with REWE.