Loyalty Partner, the operator of PAYBACK, Germany’s largest bonus programme, is expanding its management team. From 15 January 2008, Burkhard Graßmann (41) will join the PAYBACK management team as head of all end-customer activities, including strategic brand management and direct business. Mr. Grassmann brings with him outstanding skills and experience in this area. Before joining Loyalty Partner, Mr. Graßmann spent ten years in leading positions at Deutsche Telekom. In his latter role as a board member of T-Com und T-Online International AG, he was head of both the product and marketing departments until early 2007 and was responsible for the entire product management system, marketing strategy and planning, market communications and customer relationship management. Before joining Deutsche Telekom, he was in charge of marketing and advertising in the run-up to EXPO 2000 in Hanover.
“PAYBACK has grown continually over recent years and we will be ramping up the growth rate even further over the years ahead. To do this, we need exceptional managers like Burkhard Graßmann who can bring the right quality standards and skills to the table,” comments Alexander Rittweger, CEO of Loyalty Partner GmbH. “PAYBACK is one of the best-known and most interesting brands in Germany and I believe it has amazing potential for even more successful growth on both a national and international level. That’s why I’m looking forward to the tasks and challenges ahead and the entrepreneurial environment offered by the company,” adds Graßmann.