PAYBACK at dmexco 2014: the future of business is multichannel marketing

yPAYBACK has significantly developed its e-commerce services and is now presenting these services at dmexco 2014 in Cologne with the slogan "Aunty Emma 2.0". "Basically, PAYBACK is just the clever development of Aunty Emma: we know what customers purchase and what is relevant to them. However, with our 24 million customers in Germany and 73 million customers worldwide, we are much more scalable than Aunty Emma,” says PAYBACK’s Managing Director Dominik Dommick. As a multichannel marketing platform, PAYBACK combines reach with personalisation and can get customers the right service using the right channel at the right time. Employees from the Munich-based company will be providing information at dmexco, particularly about their online partner models, for instance the official online partnership that integrates PAYBACK into proprietary booking processes. Dommick says that growth strategies for online shops that focus purely on customer acquisition have served their purpose. “The importance of existing customer development is growing significantly, because e-commerce can only hope to maintain its rapid growth through loyal customers. By reaching customers in all areas and via all channels, we are able to provide relevant services and, therefore, the best possible ROI for our partners.” As a multichannel marketing platform, PAYBACK offers a wide range of services via all channels. In addition to nearly 15 years of expertise and our comprehensive foundation in high street retailing we have 132 million offline mailing recipients every year, 550 million email newsletters and 6.2 billion digital coupons (2013 total). 245 coupons are issued every second in Germany, and with over 600 partner companies, PAYBACK.de is the ideal home page for online shoppers with 4.3 million unique visitors a month. The PAYBACK app is one of Germany’s most popular shopping apps and has now been downloaded more than 3 million times. Some of PAYBACK’s newest partners include REWE, Thalia, A.T.U, Fressnapf (as of 2015) and the official online partners bol.de, design3000, Expedia.de, Deutsche Post LESERSERVICE, mydays and Valentins. You will find PAYBACK at dmexco on 10 and 11 September in Hall 8/D 031. PAYBACK in the dmexco Conference Programme: - 10/09/2014, 5.00 p.m. – BVDW: “Business models facing the challenge of digitalisation resulting from connected commerce" with Dr. Oliver Bohl (Head of Digital Business Development, PAYBACK GmbH) - 11/09/2014, 10.30 a.m. – The Commerce Debate: “Entering new dimensions in digital commerce” with Dominik Dommick (Managing Director, PAYBACK GmbH), Philip Ginthör (CEO, Sony Germany) and Tarek Müller (Managing Director and Co-founder Collins), Debate Hall