The winners of the awards for the best mobile applications 2014 were announced at the M-Days in Frankfurt yesterday evening. Once again, the PAYBACK app received two awards. App users voted the Android version of the PAYBACK app best in that category at the “Show Your App” awards. The audience rated the PAYBACL app second for the Apple iOS platform. Users had been rating apps from 43 providers with 1 to 5 stars since the middle of April. The PAYBACK app has already more than three million customers, and this is increasing by around 140,000 new users every month. “If you are serious about multichannel marketing these days, you have to have offers in the mobile sector, too. At PAYBACK, our priority is ensuring that customers receive the right offer at the right time through the right channel – be that in the stores of partner companies, online or on their smartphones,” says Mark Brauch, Manager of Digital Direct Marketing at PAYBACK. With the PAYBACK app digital coupons can be activated directly in the store. This makes it really easy for customers to collect multiple points without having to carry paper coupons with them. Customers can also check their points balance at any time. It is even possible to use the app to shop at a selected number of the over 600 online shops on PAYBACK.de and automatically collect points. Since its launch, the PAYBACK app has been among the most popular and most successful mobile applications in Germany. It is currently available for smartphones running the Apple or Android operating systems. Click here for a video about the advantages of the PAYBACK app, and to download it.
<link bit.ly/PB_App _blank>http://bit.ly/PB_App</link>