Great recognition from users for the PAYBACK app: users rate the app from the leading bonus program as having "very high customer value". This is the result of a comprehensive national study conducted by the BILD newspaper together with ServiceValue. In the "everyday apps" category, the PAYBACK App is among the top 3 applications for everyday use, ahead of the instant messaging service "Whatsapp". The first and second places are occupied by the weather portal wetter.com and the eBay app.
"Over 10 million customers in Germany already use the PAYBACK App. It is simple and secure and bundles many practical services. Customers can collect points on the move, activate coupons and even pay. This further award from BILD shows once again the great added value it offers customers," says Michael Eichhorn, Director Digital POS and PAY at PAYBACK.
The study, conducted under the motto "Kundenkönig" (customer king) by BILD in cooperation with ServiceValue, is based on an online survey in which the customer benefits of over 3,000 companies from 233 industries were examined for the first time. In total, the survey is the result of 890,000 consumer assessments. All results are publicly available at www.kundenkoenig.de.