Online retailer BAUR now rewards customers with PAYBACK points

Baur scores points with PAYBACK: from now on, more than 30 million active customers of Germany’s largest and most popular bonus programme will be able to collect PAYBACK points when ordering on <link www.baur.de/>baur.de</link>, and also multiply these points with coupons. Online retailer Baur offers a continually updated range of over 600,000 items across the fashion, home and technology segments. “PAYBACK is the ideal match for Baur. With PAYBACK, we can reach out to our customers via another attractive channel. At the same time we gain access to new target groups. We do this by offering our customers many more benefits and perks so they can collect valuable PAYBACK points when shopping online at Baur,” said Patrick Boos, managing director of Baur. He added: “This new partnership underlines our focus on customers and service. The fast and smooth programming of interfaces and the connection to PAYBACK was conducted by empiriecom, the Baur Group’s e-commerce service provider.” “We are very pleased that customers shopping online at Baur can now also collect points. We warmly welcome our new partner,” said Torsten Hautmann, director of Digital Partner Management at PAYBACK. “By teaming up with PAYBACK, Baur can now target its customers with even better offers across all channels – online, offline and mobile. We are looking forward to work together with them!” PAYBACK has a reach that hardly any other company in Germany has. Over 30 million customers use the programme and its offers at around 650 partner companies. With more than seven million active users, the PAYBACK app – which combines mobile point collection, coupon activation and mobile payment – is among the top three shopping apps. PAYBACK is currently the market leader for mobile payment in Germany.