Munich – Dr. Oliver Bohl (38) now occupies the newly created position of Head of Digital Business Development at PAYBACK. His future tasks include the further development of digital communication and the product portfolio and the evaluation and design of innovative services. A further focal point of his activities is the optimisation of processes for programme planning using various tools and channels. “We want to drive forward the digitisation of our company. Oliver Bohl is the ideal candidate for this newly created position”, says Dominik Dommick, Managing Director Marketing and Digital at PAYBACK. Before joining PAYBACK, Bohl co-founded Bazando SAS (<link www.bazando.com>www.bazando.com</link>) where he held the position of Vice President for six years. He was responsible for developing and implementing social shopping services in the German-speaking region and for setting up cooperation projects in further markets. At the same time, he worked as a management consultant for Accenture GmbH, advising companies on issues relating to the digital economy. From 2001 to 2007, Oliver Bohl worked at the University of Kassel. He initially held the position of researcher and lecturer in Business IT and oversaw a number of international projects in the areas of digital media (E-, M- and T-commerce) and business model design. Dr. Bohl was subsequently appointed Managing Director and project manager in the Interdisciplinary Research Center for Information System Design at the University of Kassel, a position he held for two years. He completed his first degree in Economics in Kassel and at the Institute of Commercial Management in Bournemouth (UK). Oliver Bohl also works on a part-time basis as a lecturer in Web Business and Digital Marketing. A picture of Dr. Oliver Bohl is available in the <link 32 - internal-link>press section</link> at PAYBACK.net.