PAYBACK is extremely popular in Germany and has won awards from consumers for its program in general, as well as for its app, customer service and promotions: At the "German Bonus Awards", PAYBACK won in all four categories and was named "Program of the Year", for "Best App", "Best Customer Service" and also "Best Promotion".
"The greatest success for us is this great direct feedback from program users! It really encourages us to keep on increasing the customer benefits of PAYBACK with many strong partners, innovations and services," says Sandra Prinzenberg, Vice President Multichannel Marketing.
The "German Bonus Awards" honor the achievements of bonus and loyalty programs that inspire users and help them save money. "The majority of Germans use bonus programs. This puts Germany well above the European average. With our honor we want to estimate convincing programs , so the initiator, book author and bonus expert Ulf Gunnar Switalski, also admits as UpgradeGuru . He has been involved with loyalty programs for 30 years and passes on his knowledge to consumers in online magazines, books and columns. More than 45,000 participants voted this year.
All results of the German Bonus Awards are available here.