Garden center group Dehner becomes a PAYBACK partner

PAYBACK has now gained its third new partner company this year. Following in the footsteps of Deutsche Telekom and expedia.de, Dehner and its over 100 stores in Germany have now entered into a long-term cooperation with the leading loyalty programme. In doing so, the garden centre group is strengthening its customer loyalty programme and getting actively involved in dialogue marketing. The multichannel marketing platform will enable the company to reach over 20 million customers and send them personalised – and therefore relevant – offers and coupons. "This cooperation offers us and our customers considerable added value, as we can make direct contact with buyers and thus provide them with an even better service," says Bernhard Hönig, Managing Director of Dehner. "We are also aiming to attract new customers. PAYBACK and all its marketing channels will help us do that." In Germany, over 20 million consumers collect points using the PAYBACK card. As a multichannel marketing platform, PAYBACK communicates synchronously via all channels - offline, online and on the move - and, in doing so, provides the optimum combination of coverage and personalisation. Companies are able to run integrated campaigns via all available channels. They can get their message across to customers at the right time and the right place and, as a result, maximise their ROI. Dehner is issuing a PAYBACK card with its own corporate design and rewarding purchases with points. With a history going back over 65 years, the traditional family company has developed into Europe’s largest garden centre group and now employs over 5,000 people at 111 sites in Germany and Austria. In addition to its core expertise in the garden sector, the company also stocks pet supplies and offers wholesale services for garden and pet products and agriculture. This latest cooperation makes Dehner part of the strong PAYBACK network consisting of over 600 companies offline and online. "By joining forces with Dehner we are expanding our portfolio with another big-name partner and offering our customers yet another highly attractive opportunity to collect points," says Bernhard Brugger, CEO Central Europe at PAYBACK GmbH.