GALERIA Kaufhof has agreed an early extension to its partnership with the market leading bonus programme PAYBACK until 2019. The department store company joined PAYBACK when it began 16 years ago and is one of the largest and most successful partners in the programme. “We are a multichannel department store, hence the close integration of our in-store and online business is crucial. As a multichannel marketing expert, PAYBACK is the ideal cooperation partner for us and meets all the expectations of an innovative loyalty programme,” said Olivier Van den Bossche, CEO at GALERIA Kaufhof GmbH. PAYBACK offers significant added value to over seven million customers shopping in GALERIA Kaufhof stores, according to Van den Bossche. He added that the decision to extend the contract with PAYBACK on a long-term basis demonstrated the effectiveness of the programme. “We are pleased to receive yet another vote of confidence in the strength of PAYBACK,” said Bernhard Brugger, CEO at PAYBACK Europe. As GALERIA Kaufhof said, they use PAYBACK and its reach of 27.5 million active PAYBACK customers offline, online and mobile as a key element of its integrated customer relations. This, together with the existing personal contact with customers in stores, creates a strong and successful combination that enabled the department store company to offer customers the right products at the right time via the right channel. “This allows our partners to build long-term relationships with their customers,” said Brugger.
About GALERIA Kaufhof:
GALERIA Kaufhof GmbH, headquartered in Cologne, is one of Europe’s leading department store companies. With its innovative and successful GALERIA concept, the company offers a modern shopping experience. The GALERIA Kaufhof Group currently employs 21,500 people and operates 101 department stores, 60 DINEA restaurants and 14 sports stores in Germany along with 16 department stores in Belgium. Since 1 October 2015, GALERIA Kaufhof GmbH has been part of the Hudson’s Bay Company (TSX: HBC), a global operator of premium department stores. <link www.GALERIA-kaufhof.de>www.GALERIA-kaufhof.de</link>