‘DIE GETRÄNKEKÖNNER’ has extended its partnership with PAYBACK. The more than 31 million customers of Germany's largest bonus programme will therefore continue to be rewarded with PAYBACK points when they shop at ‘DIE GETRÄNKEKÖNNER’ stores. DIE GETRÄNKEKÖNNER has been part of PAYBACK's multi-partner programme since 2020 and represents a particularly innovative specialist drinks store concept. Of the 1,684 specialist drinks stores affiliated with GVG across Germany, over 600 ‘DIE GETRÄNKEKÖNNER’ shops already award PAYBACK points.
‘We are delighted to continue our successful partnership, as it enables us to build a close customer relationship and set ourselves apart from the competition. We reward existing and new customers for their purchases and, thanks to PAYBACK, we have the opportunity to send them the right offers at the right time via the right channel,’ says Niklas Müller, Managing Director of GVG.
‘DIE GETRÄNKEKÖNNER’ speciality stores will give PAYBACK customers the opportunity to further top up their points account. We are delighted about the continued close partnership and look forward to being able to provide customers with even better offers that are tailored to their individual interests,’ says Florian Wolfframm, member of the PAYBACK management team.
PAYBACK has signed a large number of contract extensions with long-standing partners. Alnatura, dm-drogerie markt, PHOENIX, Thalia and gesund.de, for example, will continue to rely on PAYBACK's data-driven marketing expertise in the future.
You can find a PAYBACK graphic here.