tausendkind, the number one choice for high-quality baby and children’s products, is now a partner of PAYBACK – the leading bonus programme with over 27 million customers in Germany. This partnership will help tausendkind on its way to become Germany's leading provider of baby and children’s clothing, toys and accessories. Customers can now collect points for every purchase and will receive one PAYBACK point for every Euro spent in the online shop, which offers a wide range of over 300 brands.
“tausendkind is one of the leading, fastest growing online shops selling high-quality children’s clothing and toys in Germany. The official online partnership with PAYBACK will enable tausendkind to target its customers even more precisely and accelerate its planned growth,” says Stefan Schwarz, Director of Online Acquisition & Media Sales at PAYBACK.
The market for baby and children’s products is worth over 10 billion euros in Germany alone. It is estimated that 20% of transactions in this sector are made online. “We chose PAYBACK, because we believe it is an extremely strong brand. The high levels of recognition and coverage combined with options for detailed fine-tuning will boost our growth,” says Kathrin Weiss, Managing Director and co-founder of tausendkind.
Customers can collect points at more than 650 participating companies offline, online and on their mobile devices. REWE, Thalia and Lufthansa are just some of the many well-known companies that have joined the programme recently. PAYBACK is the best-known, most popular and most highly trusted bonus programme in Germany and has a household penetration rate of 54%. According to TNS Emnid, the PAYBACK card has already taken third place in German wallets after EC and credit cards. Seven million customers are currently collecting points via the mobile app.
About tausendkind:
As the number one supplier of high-quality baby and children’s products, tausendkind takes the selection, service and shopping experience of upmarket high street retailing and presents it professionally online. In addition to carefully selected baby and children’s fashion, toys and accessories, tausendkind also offers a range of beautiful gift ideas for special occasions such as births and christenings. An extensive advice section featuring tips and information on everything to do with babies and children completes the offering. tausendkind’s product range consists of a diverse selection of very special brands. Large, well-known names including Käthe Kruse, finkid and Sanetta can be found alongside small, charming boutique labels such as Djou-Djou, Hansekind and la fraise rouge. From inexpensive to premium, tausendkind offers something for everyone. Thanks to the diversity of the product range, customers are spared the time-consuming search for different products in different shops and orders are conveniently delivered in 1–2 working days. tausendkind GmbH was established in 2010 by long-time friends Anike v. Gagern and Kathrin Weiss. The company is backed by prominent investors including Capnamic Ventures, IBB Beteiligungsgesellschaft, Iris Capital, MGO Digital Ventures, Rheinische Post Mediengruppe and PDV Inter-Media Venture. More information is available at www.tausendkind.de