Cologne, Munich – With an exclusive joint marketing initiative, Ford and PAYBACK are bringing new dynamism to the German car market. In the period from 3 May to 31 August 2010, the two companies are giving buyers of new Ford vehicles the chance to collect PAYBACK points on a scale unparalleled by any previous offer. Buyers of the Ford Ka can collect up to 100,000 points, the Ford Fiesta comes with up to 125,000 points and the Ford Focus with up to 175,000 points. And anyone purchasing the new Ford S-MAX or Ford Galaxy can collect up to an impressive 275,000 points. As always, it's up to the customer to decide how he uses his points. The choices range from shopping vouchers for Payback partners and rewards from the Payback shop, to making a donation to charity or receiving a cash payout.
“PAYBACK is the ideal way to communicate our kinetic design philosophy and the excellent qualities offered by our Ford models. We look forward to using this innovative and completely new concept to reach out to new customers, while those buying Ford cars will be rewarded with a unique added value package,” says Wolfgang Booms, Managing Director of Marketing and Sales at Ford-Werke GmbH.
“Our aim is to give consumers the chance to enjoy real added value in as many areas of day-to-day life as possible. This cooperation with Ford – a brand that perfectly complements our own company – gives our members the opportunity to reap tangible benefits when purchasing a new car,” adds Bernhard Brugger, Managing Director of PAYBACK GmbH. “60% of German households have a PAYBACK card. Thanks to the direct communication between us and the customers, this highly attractive collaboration will generate a lot of attention.”