dm-drogerie markt and PAYBACK are extending their 19-year partnership by a further six years. More than 31 million active customers in Germany use the bonus programme, which partners with 30 stationary retailers and 650 online providers. "PAYBACK is a very successful programme in which dm plays a key role. We will continue to rely on this partnership - in the interests of our customers," says Christoph Werner, CEO of dm, explaining the decision to extend the contract.
"We are very much looking forward to continuing our cooperation and to celebrate 20 years of partnership with dm next year," said PAYBACK CEO Bernhard Brugger after signing the contract. "dm-drogerie markt's decision to further expand our partnership in the long term is a testament to the trust placed in our programme, our data and digital expertise and the performance of our employees. The aim is to further increase added value for customers and for dm as a partner," continues Brugger.