Munich - Christian Weller von Ahlefeld (51) is to join the management team of Loyalty Partner GmbH, Munich. As of 1 April 2010, he will succeed Martin Hollenhorst (50) as Chief Financial Officer (CFO). In this role, Christian Weller von Ahlefeld will be responsible for finances, legal matters and purchasing at Loyalty Partner. Martin Hollenhorst is leaving the company at his own request in order to pursue new challenges in the future. Since 2005, Christian Weller von Ahlefeld has been a member of the management board in charge of finances and HR at Nuremberg-based GFK SE, one of the world's largest listed market research companies. Prior to joining the GFK Group, he fulfilled a number of management roles in Germany and abroad. Having studied business management, he was CFO of the Tele München Group from 2000 to 2005. Prior to that, he worked for Siemens AG, the Schweizer Bankverein and investment bank J.P. Morgan. "With Christian Weller von Ahlefeld, Loyalty Partner is gaining an experienced financial and capital market expert. We are delighted that his know-how will help to drive forward the ongoing expansion and internationalisation of our company", says Alexander Rittweger, CEO of the Loyalty Partner Group. About Loyalty Partner
Loyalty Partner GmbH has built up unrivalled know-how through the successful development and operation of the bonus programme PAYBACK. The company's headquarters are in Munich. The experts in customer management now serve numerous companies through three subsidiaries – PAYBACK, emnos and Loyalty Partner Solutions. The chief focus of the highly individualised customer management solutions is maximum customer orientation. Using this basis, all operational and communicative activities can be tailored precisely to the needs of the customer. This increases customer satisfaction and the company's profitability in the long term. Its shareholders include British investment firm Palamon Capital Partners, Metro AG, company founder Alexander Rittweger and Roland Berger. In addition to its base in Munich, the company also has operations in other European countries such as the U.K., France, Spain and Poland.