A great new feature at dm: the PAYBACK PAY mobile payment function is now also directly integrated into the popular dm-drogerie markt app. The two companies are thus linking the services of their mobile applications even more closely and enabling users of the dm app to easily make mobile payments at the dm checkout with PAYBACK PAY. "Following the successful pilot phase since the middle of the year, customers can now experience new added value via the dm app with PAYBACK PAY and have all previously activated PAYBACK coupons and all promotions, benefits and services activated at dm - from glückskind to dm-eBon - automatically credited," says Sebastian Bayer, dm Managing Director responsible for Marketing + Procurement.
"With PAYBACK PAY in the dm app, we are taking a further step towards customer benefits and combining the best advantages of both worlds," says PAYBACK Managing Director Dominik Dommick. And this is how the new check-out works in the dm app: the PAYBACK PAY button is now integrated here. Instead of having to manually switch to the PAYBACK app to pay, you can now quickly and easily jump from the dm app to PAY automatically. To use the "OneScan" service, users need to install both apps on their smartphone, register for PAY in the PAYBACK app and link their dm customer account to their PAYBACK customer account.
PAYBACK has been offering mobile payment via app since 2016 and PAY is now one of the most important digital payment services in Germany. PAYBACK customers can use the app to pay quickly and securely at the checkout and collect and redeem points at the same time. PAY is already available directly at the checkout at ten stationary PAYBACK partners.
Over 11.5 million customers are already taking advantage of the PAYBACK app at around 700 partners. The app can be used to activate coupons, make purchases, collect, redeem and donate points, make payments and enjoy many other app benefits. Among other things, the "Fuel & Go" function was recently added, which allows customers to pay and collect points directly at the petrol pump when filling up - without having to wait at the till.