Apollo Optik extends PAYBACK partnership to 2012

Schwabach, Munich – Apollo Optik has extended its contract with PAYBACK until 2012. Apollo is a founding member of PAYBACK and has therefore been in a close and successful partnership with the bonus programme for almost ten years. "PAYBACK has developed into a key element of our communications strategy," says Apollo Managing Director Ulrich Koch. "The customer loyalty of card users is particularly high and PAYBACK customers' spending is on average much greater than non-PAYBACK customers." "PAYBACK has built up the biggest marketing platform in Germany and thus offers its partners a very efficient tool for customer marketing. Apollo is one of the most valued partners in our programme and makes highly intelligent and innovative use of PAYBACK for the benefit of its customers," says PAYBACK CEO Bernhard Brugger. Apollo follows real,-, dm-drogerie markt, LINDA Apotheken and Galeria Kaufhof as the fifth major partner company to have extended its contract with Payback by several years in the last few months.