PAYBACK is welcoming a new partner on board: from now on, points can be collected by customers shopping at Hussel, Germany’s leading specialist retailer of confectionery. Points are awarded for purchases in over 210 Hussel stores and also online at hussel.de. Customers receive one PAYBACK point for every two euros they spend on luxury chocolate, truffles, pralines, biscuits, sweet treats and gifts. “We are delighted to be part of this strong partner network and are looking forward to offering our customers tangible added value with points,” says Kai Panholzer, managing director of Hussel. He added that Hussel will also be making full use of the PAYBACK multi-channel marketing platform and can now offer its customers the right offers at the right time – offline, online and via their mobiles. “Joining PAYBACK not only sets us apart from our competitors, it also gives us an opportunity to market our products innovatively via all channels,” says Panholzer. “We warmly welcome Hussel as a new PAYBACK partner,” says Bernhard Brugger, CEO of PAYBACK. “I am confident that our 27.5 million customers will seize the opportunity to make shopping even sweeter by collecting points at Hussel.” Points already collected can also be redeemed at Hussel from 1 March 2016.
About Hussel:
The opening of the first Hussel store in 1949 laid the foundation for the company's success. Today, Hussel is Germany’s leading specialist retailer of confectionery. As an experienced vendor of luxury sweet goods, it specialises in a high-quality and innovative range of items and is known for its first-class service and pleasant atmosphere. Over 1,000 employees advise customers in around 210 stores. Hussel also sells its products on the Internet in an attractive online shop. As the new owner of Hussel, Munich-based investment company EMERAM Capital Partners has been supporting the company's growth since 2014.