PAYBACK
Facts and Figures
PAYBACK is a subsidiary of Management Holding Loyalty Partner GmbH. This is part of the American Express Group. Under its umbrella, Loyalty Partner brings together two companies that cover all customer management services.
PAYBACK is available in 10 countries worldwide:
- Launch in Germany: 2000
- Launch in Poland: 2009
- Launch in Italy: 2014
- Launch in Austria: 2018
- Launch in Croatia, Slovakia, Slovenia, Czech Republic and Hungary (as monopartner program for dm-drogerie markt): 2018
- Launch in Bosnia & Herzegovina and Poland (as monopartner program for dm-drogerie markt): 2022
Facts & Figures PAYBACK Germany
| Active PAYBACK customers | 31 Mio. |
| Active PAYBACK App users | > 11 Mio. |
| The PAYBACK app is one of the top 3 shopping apps and top 3 everyday apps in Germany | |
| Total number of partners - offline, online and mobile | About 700 |
| Incentivized annual revenue across partners (FY 2023). | 39.6 billion Euro |
| Awareness | 9 out of 10 Germans know the brand PAYBACK |
| Points collected in 2023 in EUR | EUR 572 million |
| Collected points redeemed | 94% of all collected points are redeemed again |
| PAYBACK usage / day in Germany | 4.2 million times / day |
| PAYBACK coupons redeemed | 8 / Scond |
