PHOENIX und PAYBACK expand their successfull partnership

PAYBACK and PHOENIX have enjoyed a successful partnership since 2005 - and this has now entered the next round with the long-term extension of the contract. This means that local pharmacies can continue to use Germany's leading customer loyalty and marketing platform for themselves. PHOENIX and PAYBACK have also jointly set themselves the goal of further increasing the number of participating pharmacies in order to offer as many end consumers as possible throughout Germany the opportunity to collect PAYBACK points in a pharmacy.
PAYBACK customers are already being rewarded with PAYBACK points for purchases in around 2,000 pharmacies throughout Germany. "We are delighted that we have been able to extend our cooperation with the market leader among bonus programs on a long-term basis. The cooperation to date has clearly shown that pharmacies benefit from PAYBACK in terms of customer loyalty and customer acquisition and are therefore better equipped to cope with a difficult market environment," says Marcus Freitag, CEO of PHOENIX Germany.

"Expanding our cooperation even further in the year of PHOENIX's 30th anniversary is particularly pleasing! The extension of our cooperation is important for our entire partner network and for millions of PAYBACK customers. Because they not only receive
They not only receive the best advice and support in the respective pharmacies, but can also top up their PAYBACK points account when they buy products," explains Florian Wolfframm, member of the PAYBACK Management Board and VP Retail Sales & Marketing.