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PAYBACK GROUP

PAYBACK GROUP News

PAYBACK, EDEKA, and Netto win Effie Award

Crowning glory of the new partnership: prestigious award for particularly successful marketing communication

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Podcast

Florian Wolfframm, member of the PAYBACK management team, talks to Katrin Hana on the asap digital podcast “Relevance beats discounts” about why, despite all the digitalization, data from offline retail is far from obsolete, and what loyalty will mean in fall 2025.

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